The New Consumer

Advertisements are annoying, no matter what! One might argue that some advertisements are really creative, almost "a piece of art" (sic), but this is not about the content, nor how creative the advertisement might be, not even about the product being advertised... It's about privacy. It's about timing. Not to mention social cost -  fake ads; children as targets; persuasion to make you think you are what you are not and etc.

I remember the old days of telemarketing when we used to receive random calls about different products, promotions, and "unmissable opportunities", usually at dinner time! I remember my father once, after saying 2 or 3 times that he was not interested, saying "Look Joe, why don't you give me your number and I'll call you back when you're having dinner!", and hung up the phone.

Enough of that! Enough of spam mails in the letterbox! Enough of junk e-mails, unsolicited pop-ups in your web navigation, and, most annoying of all, unsolicited ads inserted in YouTube videos (not only in the beginning of a video, but in the middle as well!) and before starting radio streaming.

Unsolicited ads are like unwanted advice: Nobody wants them!!!

Advertising might be causing the opposite effect they very much aim... Instead of creating empathy to satisfied consumers, they are generating repulsion and rejection to a legion of frustrated consumers, which have no much options if they want a way out of this ocean of rubbish and visual/noisy/mental pollution. What can we, consumers, do?

BAN!
REJECT!
EMBARGO!

Do not buy anything that invasively throws an ad into your eyes or ears! The consumer have the power! Down with the ads!

Yes we could...

Unplugging...

Would you dare to press the pause button on this chaotic and crazy life we are all so caught up in? Turn-off your phone, the computer, give up electricity and everything else from the "outside world" that we have grown so dependent on and start all over again? On totally different terms?

Very few of us, I'd say.

The interesting times we are all living in lately offer us a great opportunity for reflection. We might not turn our backs to internet and everything else by moving to a wood cabin somewhere in the countryside, and live on candlelight and wood burning stove -  to our cynical minds it might seem impossible to live a life without money - but if we consider the impact we are having on the planet, it would be a big motivation itself!

Unplugged from modernity, making fire by rubbing sticks together, collecting water from the  spring, foraging in the woods, tending the garden and fishing for pike and trout. A reflective, lyrical account, which is refreshingly free of doctrinaire haranguing or guilt-tripping.

But reality is that we are not pulling the plug. Instead, we were forced to a situation which we all want to see ending, and as we have no assurance of anything, we should at least exam the lives we all take for granted...