think global, get local

The new globalisation is all about being local! When everybody seems to be most enjoying the (good?) effects of globalisation, it seems that the best turned to be the local... the local jamón in Spain, or the local mozzarella de búfala from Italy. Look in the supermarkets: they are proud to be Irish, to offer 100% Irish beef, or pork, or chicken.

The sense of the local has a built-in memory of childhood, of homeland. Few people would be interested in eating tomatoes from Cluj-Napoca in Romenia (supposing you are not from Romenia) or spring onions from Chenai in India.

So, one can ask me what about the "Think global" of the title?

Because is clearly more enjoyable and healthier to get things local, ignoring globalisation, it's not only about quality or even patriotism... As always, money will be your sentence!